| Social media/networks presentations
Information security and cyber crime | Social media for business | ICT trends
Emerging social media tools for business
We are undergoing a fundamental shift in the way we communicate with customers and within our businesses. With close to 25% of consumers having never known life without a computer, our customer base is requiring different forms of communication.
The idea of creating customer relationships at the traditional front door of your businesses is disappearing as consumers are increasingly using the internet to conduct business. Companies and entrepreneurs today need to identify their new “front door” and learn how to leverage new communication technology to engage their customers using the right message at the right time on the right medium.
The challenge for businesses is to understand these new channels of communication, the technologies available, how to use them appropriately, and keeping consistency across all of them. Additionally, understanding the way consumers expect to be reached requires know-how and a unique strategy that is in harmony with the business’s culture.
With many marketers believing that an average “prospect” will not turn into a client until they have viewed a company’s message at least 27 times – sometimes referred to as the “Law of 27” - it is imperative to gain an understanding of how technology can support this process, and make every engagement – whether it is with an existing or prospective customer – a meaningful one.
Social media is regarded the best suitable tool supporting the new front door concept.
Beza presents plain and simple facts which can be implemented immediately at grass roots. Beza understands the client needs a sustainable, deliverable and quality presentation with immediate relevance.
Why Beza talks about web 2.0?
Information security and cyber crime | Social media for business | ICT trends
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