Who’s speaking your business? The art and craft of professional presentations.
Using professional speakers to present internal or external company information is fast becoming the latest global trend. In today’s fast-paced and ever changing business world, you only get one chance to get it right – and image is everything.
“There are four effective categories of paid professionals “At the top end you see the icons or celebrities who command massive fees just for turning up because of who they are. From astronauts to sportspeople and television presenters; anyone with a significant public profile tends to gravitate towards this industry as a
Almost all of the conferences, seminars and corporate gatherings he attends currently are solidly business based. “There is still a limited demand for the two additional categories; the corporate entertainer who ‘walks through fire’ or entertains through comedy or story-telling and the ‘inspirational’ speaker who has survived something horrific and has created a tale to tell from within the experience.
Today though, as companies want tangible results on the bottom line for everything that they spend their corporate money on, the days of the now infamous ‘motivational speakers’ or ‘snake oil salesmen’ are long gone.
No-one wants to ‘fire up’ their people by having a motivational speaker on the platform who tells the ‘ostriches’ they can fly to work; gets them fired up to believe they can and then has to sit back on Monday morning and watch them walk to work, because after all, they are ostriches.
Nor too today do too many business leaders want their people to be regaled with tales of personal tragedy or even adventure and heroism which generally have a feel-good factor of a few hours but then become instantly forgettable thereafter”.
The business market of today is seeking plain and simple truths which can be implemented immediately at grass roots. In almost 8 out of every 10 internal or external company events, businesses today seem to want professional speakers who can either ‘sell’ the company message by weaving and crafting a sustainable, deliverable and quality presentation with immediate relevance”.
To do that, professional speakers need to immerse themselves in the corporate culture. “The days of the ‘panda speech’ are long gone; where corporate customers have paid in the past for a speaker to turn up; who simply eats, shoots and leaves.
Full company understanding and orientation is necessary, both pre and during the event itself. Credibility is everything, and the only way to talk from the heart about any business situation is to be able to do so with the confidence that comes from a full and material understanding of the business and the market in which it
Many blue-chip companies use professional speakers to present to their customers and staff alike, both to ‘up-sell’ and present their unique corporate messaging and in all instances he believes it essential to complement the company’s own executives who share the platform.
“With most business people fearing public speaking there is a ready made market for good professional speakers around the world. For any company competing in any market, it’s an instant world”, “where you only have one chance to get it right and second place is no place at all it makes sense to up-weight every corporate event with at least one professional speaker”.
The following 6 key points are used to understand the business and assignment deeper. The speaker needs to understand the issues and the marketplace, as well as the business itself and are able to present that professionally, you not only see immediate results but can simultaneously assist the company’s key staff to improve their own presentations and materials”.
The planning process he uses?
- What is the business?
- Where is it coming from?
- Where is it going?
- What makes it unique?
- What does the market want?
- What do we need to do to effect this?
A professional speaker possess the ability to enable and effect meaningful, real and professional business messaging Professional speakers deliver it, first time and every time and can complement the agenda around corporate executives to make not only them, but the company stand tall and proud.
Contact now Beza to for your professional presentation of your organisation
|
